By A Mystery Man Writer
At a previous agency, I led the development of an integrated campaign to launch PlayerTek, the first wearable GPS tracker for amateur footballers. We helped to define the positioning for the PlayerTek brand, and used a combination of earned and social media to engage the core audience of 16-24 year old players.
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Catapult One is the best way for competitive athletes who play team sports to track and improve the performance metrics that matter most: Top Speed,
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