Customer Orientation Effects on Innovation

Frontiers Innovation Orientation in the Non-profit Sector: Analysis of Its Impact on the Performance of Spanish Non-governmental Development Organizations

Customer focus: how to build the business your customers need

Leveraging New Ventures for Innovation

Innovation in Atlanta : Expernova spends the day with Coca-Cola

Full article: Strategic orientations and mass customisation capability: the moderating effect of product life cycle

PDF] Effect of Market Orientation and Competence of Knowledge on Innovation

Customer experience to become major driving force for future

What is Market Orientation? Product Orientation vs. Market Orientation - FourWeekMBA

Market orientation (once again): Challenges and a suggested solution

Radical Innovation - Business Innovation Brief