Elf Cosmetics' TikTok Campaign Results

Elf Cosmetics tapped into the trifecta of going viral with Gen Z, celebrity videos and hip-hop.
A whole cultural moment started on TikTok as a way to engage Gen Z.

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How E.l.f. Went From TikTok to the Super Bowl

E.L.F. Cosmetics Jelly Pop Skincare and Makeup is a Fresh, Cool, Summer Pick! - Musings of a Muse, elf makeup

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e.l.f. Cosmetics Is Hosting a TikTok 'Reality Show

TikTok Marketing Secrets from e.l.f Cosmetics Success

Nykaa Launches Beauty Brand e.l.f. Cosmetics in India, elf makeup

How E.L.F. BEAUTY Connects With Gen Z Consumers