By A Mystery Man Writer
Pioneer DJ, under AlphaTheta Corporation since 2020, plans to launch new products branded as AlphaTheta this week. What could explain it? It alludes to a possible contractual end to using the Pioneer name or the desire for a fresh identity unassociated with Pioneer's financial struggles.
Steve's Music Software Controllers
DJ TechTools (@DJTechTools) / X
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DJ TechTools
AlphaTheta / Pioneer DJ USA (@pioneerdjusa)
Pioneer DJ Announces Rebrand to AlphaTheta and Teases New Era of Products - Exron Music
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