Underwear Brand Parade Sold to Lingerie Manufacturer Ariela & Associates

Parade captured the Gen Z market with sustainable, body-positive messaging. CEO Cami Téllez told staffers she's heartbroken to not be joining the brand's next phase.

Top 21 Victoria's Secret Competitors and Alternatives

Underwear Startup Parade Bought by Fruit of the Loom Dealer

Parade acquisition will revamp intimates firm Ariela & Associates

Parade Underwear Line Is at Target & Prices Start at $10

Parade Launches Re:Play Underwear in Sizes up to 5XL

All the Details on Parade's Flash Sale for E! Shoppers

What Parade's Sale Says About the State of DTC

Victoria's Secret attempts to revitalize brand. Too little, too

Parade Underwear Line Is at Target & Prices Start at $10

EXCLUSIVE: Ariela & Associates Inks Deal to Purchase Curvy Couture