The new EM Cosmetics So Soft Blush is an instant Instagram filter - Very Good Light

The brand new So Soft Blush ($30) from EM Cosmetics claims a "creamy and luxurious texture that applies seamlessly." Read ahead for our review and swatches.
Everyone holds strong opinions about blush, but this may be the first one to win them all over. It’s difficult for me to elicit a positive reaction to a blush that’s as strong as how I feel about its potential. Don’t get me wrong; I firmly believe everyone is naked without blush and there’s no point in living without it. It’s just that it’s hard to find a blush that can build pigment yet is easy to apply and control, a blush that offers flattering shade options for BIPOC skin tones, and a blush

The new EM Cosmetics So Soft Blush is an instant Instagram filter

EM Cosmetics So Soft Cream Blush Stick and Multi Faceplay Review

Review, Em Cosmetics So Soft Blush & Multi Faceplay

The new EM Cosmetics So Soft Blush is an instant Instagram filter

DETAILS, Baby is a pale pink., A cream blush in an uniquely airy, soft and blendable texture that instantly melts onto the skin for beautiful,

Baby

So Soft Blush – EM Cosmetics

Undone Beauty and Connor McKnight's NYFW collaboration was a

The new EM Cosmetics So Soft Blush is an instant Instagram filter

15 Best Face Primers 2024 to Blur Pores and Extend Makeup, Tested

Maybelline® New York Instant Age Rewind® Eraser Treatment Makeup

The best multi-purpose makeup products to simplify your routine

DETAILS, Passion is a vibrant orange red., A cream blush in an uniquely airy, soft and blendable texture that instantly melts onto the skin for

Passion

PASSION SO SOFT BLUSH – EM Cosmetics