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How celebrities and a cultural shift are powering the shapewear boom - Inside Retail Asia

By A Mystery Man Writer

When Kim Kardashian West announced her new shapewear line, it wasn’t just another new celebrity business venture - it disrupted an entire market.

How celebrities and a cultural shift are powering the shapewear boom -  Inside Retail Asia

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How celebrities and a cultural shift are powering the shapewear boom -  Inside Retail Asia

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How celebrities and a cultural shift are powering the shapewear boom -  Inside Retail Asia

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How celebrities and a cultural shift are powering the shapewear boom -  Inside Retail Asia

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How celebrities and a cultural shift are powering the shapewear boom -  Inside Retail Asia

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How celebrities and a cultural shift are powering the shapewear boom -  Inside Retail Asia

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How celebrities and a cultural shift are powering the shapewear boom -  Inside Retail Asia

How Shapewear—Like Spanx and Skims—Went From Underwear to High

How celebrities and a cultural shift are powering the shapewear boom -  Inside Retail Asia

What‌ ‌kind‌ ‌of‌ ‌shapewear‌ ‌do‌ ‌celebrities‌ ‌wear?‌ – Shapes

How celebrities and a cultural shift are powering the shapewear boom -  Inside Retail Asia

What‌ ‌kind‌ ‌of‌ ‌shapewear‌ ‌do‌ ‌celebrities‌ ‌wear?‌ – Shapes

How celebrities and a cultural shift are powering the shapewear boom -  Inside Retail Asia

How Shapewear—Like Spanx and Skims—Went From Underwear to High

How celebrities and a cultural shift are powering the shapewear boom -  Inside Retail Asia

Shapewear shaping womanhood. An analysis of the cultural meaning