I am sure you already want to improve it on your website! There are many advantages of website optimization, especially if you are wondering how to do free SEO. So here I tell you what it is about and how it improves the performance of your website.
- Minify / Compress codes
- Use a CDN
- Optimize by caching everything
- Improve font performance
- Lean on lazy loading
- Optimize images
- Optimize your database
If your page is in WordPress, then with a simple plugin like WP-Optimize you can get rid of all the grime that is taking up space in your database, so don’t ignore this and do it every so often.
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Minimize Your Code
Minimizing codes means that you reduce the weight of your website’s source code files , eliminating what is unnecessary or unnecessary, such as reducing bytes, line breaks, indentations, etc., as well as writing shorter sentences without these are repetitive.
By minimizing codes, you can dramatically improve the loading speeds of your pages, but it must be done by an expert programmer.
Use a CDN
CDN or content distribution network (Content Delivery Network) is a network of servers spread throughout the world , which will help you when a user tries to load your website, wherever they are, it will enjoy small load times, because will load them from the server closest to it .
There are people who make jokes about what a page does not load because the information is traveling from afar; Yes, we all laugh, but although it may seem funny, it has some truth.
If your business has a server in Spain, it is likely that when someone who is in New Zealand tries to enter it, they will have to wait much longer for a response than someone who enters from Spain, and that intensifies if they enter the web from countries that have very slow broadband connections, as is the case in some Latin American countries.
Well, having a CDN improves these load times enormously and makes your server run faster, since the CDN takes a little weight off your shoulders and gives the server capacity to load faster. The result will be that you will have all your users happy, wherever they are.
Don’t upload audio and video files to your WordPress
Well, it is not that you do not upload audio and video files to WordPress, but that you do not upload them directly because this type of file is very heavy and will slow down your website , as well as it could get you in trouble with your hosting, because you are abusing the width of band.
The wonderful thing about WordPress is that it allows you to insert videos automatically with only the URL, and you can also consider hosting for multimedia files such as YouTube, SoundCloud, DayilyMotion, Vimeo, among others.
Replaces vector graphics
Another technique that will help improve the performance of your website is to replace vector graphics with graphics in raster format , regardless of how many pixels they are.
Optimize by caching everything
Cache is like a layer of storage on your hard drive where data is left from those sites that are being loaded, so that when they are requested again, they appear faster because there are already traces of them in the cache of your computer and no need to reload them. Its importance is due to the fact that it increases the recovery of the data, making the process more efficient.
Having a cache and keeping it optimized saves web loading speed .
You should know that the information in the cache is transitory, as it is not a database; Optimizing it greatly helps improve loading speed, which is why eCommerce and WordPress pages are encouraged to install a caching tool to improve web performance. You can see more information in our article on how to accelerate the speed of a WordPress website .
Improve font performance
The fonts you have on your website should also be improved; You must have priorities when choosing them.
Google Fonts is usually the most used font file, because it is believed to be one of the safest and most compatible, but one of its biggest disadvantages is that if you use many of its fonts at the same time, this can delay the loading time, as some Font models weigh almost the same as a small image you upload to your post.
It is recommended to keep only the fonts or elements that are actually going to be used , and not waste space on others.
Lean on lazy loading
Lazy Load is a great support if you upload many images and other multimedia files to your publications, since this consists of the page downloading only the images and files that are currently visible in the browser , while the user scrolls through the web.
Not having to load all the images or multimedia files at once, greatly reduces the page load time, that’s why this option is very beneficial.
Choose a theme optimized for speed
I know that it is a temptation not to succumb to a very modern, attractive subject with various animations, but you have to be very selective with this. Most of these bizarre themes are not optimized for speed , so they will slow down your website, as they are poorly coded.
So choose the simple; Sometimes, less is more. In WordPress this problem happens a lot with themes, so I recommend installing quality plugins to add options and animations to your page, without having to choose a poorly optimized theme.
Also, as if that were not enough, there are already stores that sell very animated themes like the ones you might like to use, but optimized.
Images are very important on any website, as they attract more readers and make texts more readable. That said, you must understand that if you want to improve the loading speed of your website, then you cannot upload images left and right regardless of their format, but you have to optimize them.
Optimizing means that you will not upload very heavy images, but you will edit and compress them , trying not to deteriorate their quality, obviously.
The larger and heavier images are, the longer they take to load. In general, it is customary to load images in JPEG and PNG formats.
You can see more tips on our article, which we published some time, with 20 SEO tips for images .
Lossy compression of images
Continuing with the theme of the images, since they play a relevant role in loading times, I also recommend making an understanding with loss of these.
Lossy compression is a coding technique that consists of being able to represent certain information but using the least amount of data possible. In short, these compressions eliminate what is not essential , but affecting the minimum quality of the images, improving the performance of the web.
Optimize your database
You have to optimize your database from time to time; don’t treat it like that room where we keep everything we never clean. Optimizing it implies that you get rid of junk files and records or that they are no longer unnecessary as this helps the web to load faster.