Why Nike is getting into the maternity wear business

Nike (M) arrives a little over a year after several decorated runners accused Nike of discriminating against pregnant athletes in a New York Times op-ed titled “Nike Told Me to Dream Crazy, Until I Wanted a Baby.”

Nike (M) • Maternity Activewear Designed By Mother's For Mother's

Nike jumps into the maternity clothing market with the creation of

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Nike launches its first maternity sportswear collection

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Nike launches a maternity line for pregnant athletes

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Nike Releases Powerful Maternity Wear Ad Featuring Pregnant And