By A Mystery Man Writer
Lego: How its marketing strategy made it the world's favorite toy
The LEGO Group
Turn Your Customers into Your Community
Lego Ideas Case Study : Crowdsourced Creativity
Lego Isn't Just for Kids. Here's How to Become an Adult Lego Master.
FLL Challenge: Share and Learn
Decoding the Innovation Puzzle: Four Layers for Strategy in Use
Community Blog by TokyWoky
LEGO: The Marketing Strategy Behind the Toy Industry Titan - ContactPigeon
How to leverage community based marketing strategies
Community Decoded: LEGO's Brand Community Strategy
Brand Community: Definition, Examples and How to Build One
Community Blog by TokyWoky