Under Armour's Focus On Women Is Paying Dividends In Innovation

Online dollar sales of UA women’s activewear apparel rose by 77% in the United States from January through May 2020 versus a year ago. Sales of women’s apparel are up 214% on the company’s website at the end of Q1 in 2020. Online sales of full-priced girls’ items are up 46% to date as well.

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Under Armour's Focus On Women Is Paying Dividends In Innovation

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